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What is brand storytelling, anyway?
For copywriters, the need for storytelling is as obvious as it is essential. Meat-and-potatoes assignments like case studies, company profiles and press releases all naturally frame themselves as...
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What really makes a good story?
In a recent post, I noted that the term ‘storytelling’ is being applied to more and more types of content, not all of them proper stories. On top of that, there’s often an over-emphasis on the channels...
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